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Good Debt vs. Bad Debt: How to Understand Debt in Business and Personal Finance

Phil Town
Phil Town

Debt is a concept that many people associate with risk, but when used wisely, it can be a powerful tool for growth—whether in your personal life or in business. In this post, we will explore the critical difference between good debt and bad debt, especially when it comes to businesses. By understanding how debt works in both contexts, you can make more informed decisions about your finances and investments.


What is Debt?

At its core, debt is simply money borrowed by an individual or a business from a lender, with an agreement to repay it over time, usually with interest. In personal finance, people often take on debt to purchase things like cars or homes. For example, many individuals consider a car an asset because it enables them to earn an income, even if they need to take out a loan to purchase it. However, if the loan isn’t repaid, the bank can repossess the car. The same principle applies to businesses—they borrow money to expand operations or buy assets that will generate future returns.

The key point here is that debt, whether personal or business-related, isn't inherently good or bad. What matters is how it’s used and whether the return on investment exceeds the cost of the debt.


Good Debt vs. Bad Debt: Understanding the Differences

When it comes to business, debt is often used as a tool to fuel growth. Companies take on debt to expand their competitive edge, increase their market share, or invest in assets that will generate long-term returns. This is an example of good debt. If a business borrows money to purchase an asset that will create future profits (greater than the cost of the loan), then the debt is considered productive and beneficial.

However, bad debt occurs when a business takes on debt without a clear plan for generating a return. If a company borrows excessively and doesn't manage the debt properly, it can lead to financial stress and potentially even bankruptcy, especially if the business cannot generate enough cash flow to meet its debt obligations.



Debt in Business: How Rule One Evaluates Debt

At Rule One Investing, we take a different approach when evaluating business debt. Many industry experts use the debt-to-equity ratio, which compares a company’s debt to its equity to determine its financial health. A debt-to-equity ratio of 1, for example, suggests that for every dollar of equity, the company has an equivalent dollar of debt. While this might seem healthy, it has its risks.

If a company has to sell its assets in the event of an economic downturn, those assets—vital to its business operations—could be liquidated to cover debt. This could harm the long-term growth and profitability of the company. In contrast, personal finance is usually structured around the idea of ensuring that debt obligations don’t exceed your ability to make payments. This same principle should be applied to evaluating businesses.


The Rule One Approach to Evaluating Debt

At Rule One, we believe that the most important factor to consider when evaluating business debt is the company's ability to generate enough free cash flow or net income to service its debt. The ideal scenario is that a business should be able to pay off its debt in three years or less using its free cash flow. So, if a company has $1 billion in debt, we want to see that the company generates enough cash flow to pay that debt off in three years or less.

This is a more conservative and prudent approach, ensuring that businesses are financially robust enough to withstand economic shocks. If a business has significant debt but is not generating enough cash flow to cover its obligations, it could be headed for financial trouble.

Utilizing the Rule One Toolbox:

The Rule One Toolbox provides valuable tools for analyzing a company's debt, including:

  • Debt-to-free cash flow ratio

  • Debt-to-net income ratio

  • Historical data on debt levels and financial performance

By utilizing these tools and analyzing long-term trends, investors can gain a deeper understanding of a company's debt situation and make more informed investment decisions.


Red Flags: When Debt Becomes a Risk

While evaluating a company’s current debt-to-cash flow ratio is essential, it's also crucial to look at trends over time. If a company has been steadily increasing its debt over the past 15 years but its cash flow has not kept pace, this could signal a problem. As debt continues to grow, it may become harder for the business to generate sufficient returns to cover it.

This is where digging deeper into the company’s financials is important. In such cases, we look into the 10-K report, which includes a section on Management Discussion and Analysis. Here, management will typically explain why they’ve taken on more debt. Are they using it to fuel expansion and enhance their competitive advantage? Or are they accumulating debt without a clear, sustainable strategy? This kind of insight is critical to making informed investment decisions.


Preparing for Economic Shocks: How Debt Affects Resilience

Understanding debt is essential not just for evaluating a company’s financial health, but also for assessing how it will fare in the face of economic adversity. Consider the shocks caused by events like the 2008 financial crisis or the COVID-19 pandemic. During these times, businesses that were overly leveraged—those that took on more debt than they could handle—found themselves in serious trouble. Some even went bankrupt, while others were forced to sell valuable assets just to stay afloat.

A company with manageable debt, on the other hand, can better weather these storms and emerge stronger. By looking at historical debt trends and understanding how well the company is positioned to withstand future challenges, we can avoid putting money into companies that might struggle to survive an economic downturn.


The Importance of Historical Context

One of the key weaknesses in evaluating a company's debt levels is focusing only on a single moment in time. This snapshot can fail to account for important trends and shifts that have occurred over the years. That’s why we always evaluate debt with a longer-term perspective, often looking back 20 to 30 years of financial data. By understanding the historical trajectory of a company's debt levels and cash flow, we can better predict its future ability to service debt.


Conclusion: Making Smarter Financial Decisions

Understanding the difference between good and bad debt is crucial, whether you're managing personal finances or investing in businesses. By applying a disciplined approach to evaluating debt, we can identify businesses that are using debt wisely to fuel growth, while avoiding those that are taking on unsustainable levels of debt. At Rule One, our goal is to invest in businesses that can generate consistent returns while managing debt responsibly, ensuring they remain resilient in the face of economic challenges.

By focusing on free cash flow, historical debt trends, and the company’s overall financial health, we can make smarter, more informed investment decisions—ultimately protecting our money and positioning ourselves for long-term success.